We are truly unique - incorporating the best practices of several segments of the retail market with fresh ideas - to create a personalized, exciting buying experience. Newport Furnishings® is operated almost completely contrary to the norms of the furniture industry. While others stock deep inventories, locate in expensive venues and use mark-up, mark-down sales ploys, Newport’s customers view selections through floor samples and an 'extended showroom' of product books to select their furniture. They are able to see what is available outside the walls of the warehouse and make choices based on their desires.
Studies within the furniture industry continue to indicate that customers dread the traditional furniture shopping experience second only to car buying. In contrast, Newport’s customers feel like they are on a shopping safari, finding their own “hidden treasures" and raving about their fabulous finds. They are not subjected to high-pressure sales tactics or edited selections as typically experienced at traditional furniture stores. Consumers are attracted to lifestyle marketers such as Crate & Barrel® and Pottery Barn®, who offer great styles in a relaxed upscale mall environment, but there’s still the sticker shock of the prices charged to cover their expensive locations.
Newport Furnishings®, the recipient of consumer choice awards, has been highly touted in various newspapers, magazines, and several television and radio programs as “the place to find cool furniture…for less.” We have worked hard to deliver to our customer a special quality of service, discounted fashion-forward products and most of all, a unique shopping experience. |